Digital Marketing / Internet marketing / Online Marketing are amongst the most used terms of this marketplace today. However, it is sadly just a couple of jargon for most of those who hear it and then use it to convey their mind. What exactly is digital marketing and what part of it vital for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing in actual fact marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is the software. That is what Online marketing is definitely. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing can be a wider concept accompanied by social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing with the exception social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings previously search results along the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it helps you stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy within so as preserve reminding them regarding their visit to the cost.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for an incredible digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771